Online Growth with a different sort of
MANUFACTURING MARKETING AGENCY
Forward-thinking manufacturers are looking to change the way that they market, sell and service their customers online.
See how we can help.
What is impacting the
manufacturing industry?
Our marketing, website and technology services are all pulling in one direction: Achieving your objectives:
Market online
Are your customers now online? Industrial buyers now have consumer-level expectations of supplier websites and marketing. We’ll get you found online, stand out from competitors and nurture leads until they’re ready to buy
Sell online
Industrial customers increasingly expect to be able to self-serve and buy online wherever that is appropriate.
Find out more about our website service.
Support multiple channels:
Distributor, direct to consumer and specifiers channels have different needs, require different messages and robust data management. Robust data management is key.
Combine our Services To
Hit your Goals
From brand identity, website development, to growth-driven design, we’re equipped with the knowledge to ensure every aspect of your digital presence is strategically crafted and primed for success.
Industrial
Marketing Services
Post-pandemic industrial sales has changed.
There are fewer exhibitions and exhibition visitors - face-to-face networking just getting harder than it used to be.
Millennials and even Gen Z are now taking the reins as the buyer, demanding a more digital marketing, sales and customer service experience.
That's why we’re on a mission to bring the best online methods to industrial marketers.
We draw on our learned experience in many sectors and combine it with our Four Pillars of successful marketing: Methodology, Knowledge, Creativity and Technology to deliver results.
Tested, honed and refined; our marketing services are shaped to fit the needs of manufacturers who are ready to modernise their marketing and sales operations for today’s industrial buyer.
That demands not just telling the buyer about product features and benefits, through videos, technical drawings and interactive tools but creating a narrative around the why as well as the how. Today’s engineer must be a storyteller too.
Industrial Strength
Website Design
Does your website do justice to your products and your company? Are your sales team excited to share it with your customers and partners? Is it easy to keep up-to-date and relevant?
Does your website project a company that buyers will want to do business with?
Every company in every sector wants to answer ‘yes’ to those questions but industrial websites need to be engineered to work even harder and do many more jobs than most.
- Bring to life products and brand narratives for direct buyers,
- Support important partners with protected portals holding product information, downloads and pricing information,
- Deliver up-to-date e-commerce experiences for direct sales
- Generate online leads by being built to get found in search engines and to convert leads at every stage of the buying journey
Manufacturers' ultimate CRM solution:
HubSpot CRM
Is your business running on spreadsheets that trap critical business data and intelligence in disconnected silos?
If it is, your business is exposed to decisions based on out-of-date or inaccurate data - but you probably know that and may have explored or invested in a CRM to address that problem.
But finding a CRM that’s easy to manage, that staff actually want to use and that can also fit the needs of your business is easier said than done.
Our CRM solution for manufacturers is based on HubSpot, the world’s fastest-growing CRM system. Its easy-to-use functionality and integration across departments bring new clarity and transparency to managing every aspect of a manufacturer's sales, marketing, customer and channel relationships.
A solution for the biggest challenges facing manufacturers
- Grow and manage distributor and channel relationships: Manage discreet types of contact and company data, passing leads to the appropriate partners and offering online partner portals with partner-specific pricing, customised product information and technical drawings
- Sell directly online to customers: Self-service, configuration, quotes, online purchase and routed orders for fulfilment
- Improve large multi-contact customer management: Understand the relationship between contacts, offer customer-specific pricing and effective cross and upsell strategies
A manufacturing marketing agency that
DELIVER RESULTS
We inspire confidence, introduce new insights, and specialise in success.
Axon Garside has a proven track record in transforming the fortunes of manufacturing companies, with British Engineering Services one of the many we’ve taken to new heights with our combination of inbound marketing and web strategy.
JONATHON PHILLIPS
"The quality of the data being recorded is night and day to where we were. It’s been absolutely fantastic."
PHIL DRAKELY
"Hubspot is a fantastic tool, but it's only as good as the expertise and people inputting into it. I wouldn't hesitate to recommend Axon Garside to any marketing team looking to either get into Hubspot and marketing automation, or into inbound marketing."
STEVE WOOLLEY
“The website has been very successful in generating enquiries which in turn has produced some very nice orders. We received our biggest ever order as a result of an initial enquiry directly from the website.”
