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CASE STUDY

MAKERS

Before we redesigned their website, Makers had already reaped the benefits of our CRM expertise, as outlined by Haylee Potts, the company’s Head of B2C Marketing. While their CRM had improved, their website needed to be drastically improved; it was simplistic and wasn’t easy to use.

Perhaps most importantly, the website was predominantly B2C focused. With the company setting its sights on the B2B market, the sole emphasis on B2C didn’t reflect its revised branding and messaging.

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"Consummate Professionals"

Here's what Haylee Potts, Head of B2C Marketing at Makers, had to say about the work we have done:

"From start to finish, [Axon Garside] were consummate professionals and a pleasure to work with.

The team conducted a MOSCOW analysis to help us prioritise key pages and content for the initial website launch. This allowed us to thoughtfully roll out the site in phases, reviewing and drawing from our old content where helpful and creating new SEO-optimised copy across the site. Their strategic approach ensured the new site balanced the needs of both our B2B and B2C customers right from the start."

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