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In this episode of the Make and Market podcast, host Lawrence Chapman interviews Harvey Lee, a product marketing and positioning expert known for his work launching the original Xbox console at Microsoft.
Harvey Lee is a seasoned product marketer and positioning expert with over 25 years of experience. He has worked at major global brands like Virgin, Microsoft, Kaspersky, Avast, and Seiko Epson. At Microsoft, Harvey played a vital role in bringing the original Xbox console to market in 2001/2002. He positioned Xbox as "the most powerful console in the world" at launch.
They discuss strategies and best practices for positioning products in competitive markets using content marketing techniques. Key topics include:
- How to leverage competitive intelligence to identify content gaps
- Differentiating products through thoughtful positioning and messaging
- Articulating complex technical products in simple, human terms
- Metrics to track to measure the success of positioning strategies
Listen Here
