In this episode, host Lawrence Chapman, Content Lead at Axon Garside, welcomes Thomas Flude, Co-Founder of Engineers Insight, who shares his insights on how UK manufacturing and engineering companies can be brought into the 21st century.

Thomas is leading digital change in the industry, creating Engineers Insight, a platform which enables engineers/buyers to discover new products, manuals and send inquiries easily.

He discusses the vision behind Engineers Insight to modernise manufacturing marketing, overcoming resistance to change, leveraging analytics in product launches and building trust and relationships in the industry.

Key discussion points include:

Inspiration for Engineers Insight and gaps/flaws with traditional print marketing
Developing the platform based on user feedback and pain points
Overcoming resistance to change in manufacturing
Using analytics to enhance product launches and marketing
Building trust through genuine connections and relationships
The future of a more connected manufacturing industry