In all areas of business, the alignment between sales and marketing is essential for sustainable growth and gaining a competitive edge.

From devising cohesive strategies to nurturing leads and closing deals, the collaboration between these teams sets the stage for success.

Plus, it’s the strategic direction and vision provided by executives that'll ultimately steer your teams towards success.

In this episode, host Lawrence Chapman, Content Lead at Axon Garside, welcomes John Joyce, Founder of Brijr.io, who's well-versed in connecting teams.

John is an industrial marketing consultant and speaker with 30 years of experience. During his career, he's led marketing teams, developed technical solutions, and helped manufacturers improve their marketing strategies while maximising their tech stack.