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CASE STUDY

Fergus

Fergus is a leading, global B2B SaaS job management software for tradesmen, that had scaled massively in Australia and Thailand and wanted to take this upward trajectory to grow in the UK.

They contacted Axon Garside to redesign their landing pages, as their existing ones didn't perform, and translate their distinctive brand onto high-performing, integrated web pages.

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About the Project

We worked with Fergus to develop a conversion-focused landing page to help them stand out within the job management software sector and convert their key prospects.

Focusing on developing key modules, we designed and developed new features for the page including easy-scroll testimonials, an intuitive benefits module and a pricing table. We also wrote the copy on the page, helping users navigate the quickest route possible from visitor, to contact.

Being designed on HubSpot CMS, these pages link seamlessly to their CRM. Alongside that, it benefits from the flexibility of the HubSpot platform, allowing CRO testing long-term and integrating seamlessly with their existing site.

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