The global event, exhibition and trade show industry shrunk 68% over the COVID period, but 2023 has shown clear and robust signs that the industry is starting to heal. Many industries still have a strong culture of trade shows, exhibitions, and events to help build up their marketing and sales pipeline and bring in revenue.
Ask if you're really maximising the opportunities presented to your business at exhibitions, trade shows and events?
This guide covers:
- How to suitably prep pre-event to make sure that you're firing on all cylinders when you're on-site.
- Tips on how to harness the power of other marketing channels throughout the event period.
- How to ensure your website is best placed to educate and inform the prospects you meet at your exhibition spaces.
- How to best utilise the list of contacts, leads and opportunities after the exhibition shuts its doors.
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