RESULT: From Fragmented Processes
To Unified Success
CASE STUDY
SUMMARY
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WHO ARE THE
ELDAPOINT GROUP?
Eldapoint, established in 1968 in Liverpool, is a leading UK manufacturer of portable steel buildings and shipping container conversions.
With over 55 years of expertise, they serve diverse sectors including construction, education, healthcare, retail, and renewables.
Eldapoint provides bespoke modular units, container modifications, and a wide range of innovative space solutions tailored to specific client needs.
THEIR
CHALLENGES
Lack
of integration and automation with data
Before Eldapoint implemented HubSpot, they faced several challenges that hindered their efficiency and growth.
Their marketing and sales operations were fragmented, relying heavily on manual activities, spreadsheets, and poorly implemented Salesforce platforms.
This lack of integration and automation resulted in significant gaps in their data management, affecting everything from outbound marketing to net profitability.
Recognising the need for a CRM solution, Eldapoint’s external consultant contacted Axon Garside, with our deep knowledge of marketing automation, sales processes, and expertise in the manufacturing sector key factors in their decision process.
Our team’s HubSpot expertise transformed Eldapoint's fragmented processes into a cohesive, automated system, streamlining operations, improving lead generation and sales processes, and ultimately driving business growth.
OUR
APPROACH
Data
shared across all business units
During the discovery phase, we completed a strategy and roadmap document. We met with each business unit to understand their pain points and current workflows, whether they were using another CRM, spreadsheets, or emails.
We conducted an in-depth analysis of Eldapoint’s setup and recommended how HubSpot could enhance reporting, data clarity, and data sharing across the group.
The strategy and roadmap included a defined plan, requirements, integration work, and a clear timeline aligned with key milestones.
We began with a group project, incorporating marketing assets, specific channels, lead scoring, lead routing, and the marketing-to-sales handover. We also examined sales pipeline stages, automation, and data capture at each stage.
We addressed data sharing across the group for upsell and cross-sell opportunities, ensuring compliance with data regulations.
After finalising best practices and the group portal structure, we executed the strategy, starting with marketing. We implemented marketing across the group, followed by sales, providing training for team members new to CRM.
This comprehensive approach, which was also applied to the development phase, provided team members with the necessary resources. The entire process, from initial contact to delivery, took seven months.
The
Results
Eldapoint faced significant challenges before implementing HubSpot, with disparate systems across newly acquired companies, manual data processes, and inconsistent reporting.
However, our team’s streamlined their operations and unified their CRM strategy, in just seven-months.
Jonathon Phillips, Group Commercial Director, highlighted the improvement: "The quality of the data being recorded is night and day to where we were. It’s been absolutely fantastic."
The automation of reports, which previously took 14 man-weeks, now requires just 15-30 minutes. Chris Coan, consultant to Eldapoint, praised our approach: "You’ve over-delivered. I wanted at least an eight out of 10. I would say you were a nine at worst."
Our HubSpot implementation service has provided Eldapoint with enhanced data accuracy, significant time savings, and a unified CRM system, driving business growth and efficiency.
