In the wake of the pandemic, 91% of marketers agree that video has become an even more important tool for brands and businesses post-covid than ever before.
According to a recent Hubspot survey, 59% of executives say that they would rather watch a promotional video than read copy. Clearly, creating video assets should be part of your marketing strategy if they aren’t already, and making great video content for your business is easier than ever before!
So, are you ready to jump in and get started making video content for your business? It’s worth bearing in mind that, in order for the video you create to be effective, it has to fit into your wider inbound marketing strategy. Our complete guide to video marketing will help you harness the power of video for marketing by teaching you how to align strategy with production, combined with our extensive knowledge of B2B client markets and contexts.
About the Author
Ian Guiver
Ian Guiver is a HubSpot expert and managing director of Axon Garside. With over 20 years experience working in B2B marketing and sales, he works tirelessly to consult with clients to deliver excellent service that boosts inbound results
Throughout his career, Ian has worked across almost every aspect of sales and marketing: outbound, inbound, email, telemarketing, marketing automation and advertising to name just a few. This breadth of experience has armed him with the tools necessary to liaise with businesses and help them to create a strategy for success.
With the help of our expert in-house videographer Jay Kiss, Ian has constructed this guide to help you to create video content for B2B that drives inbound results.
Our Complete Guide to B2B Video Marketing will help you:
Understand what types of video to create
How different types of video can be positioned within your marketing strategy to help maximise ROI.
Create a digestible and accessible version of your brand
Learn how video assets can add value to your content strategy and boost SEO and accessibility.
Generate more leads from your website
Increase the sales of your product or service by making the most out of your B2B video asset.
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