2500 Site Sessions
In Just 30 Days
CASE STUDY
SUMMARY
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Who are
College Online?
College Online is a network of leading colleges with a mission to help people progress in their lives and work by learning the skills and knowledge employers want.
They create online courses with a unique technology experience and partner with colleges who deliver the courses. This enables opportunities to upskill through flexible online education in high-demand sectors without requiring full-time on-campus study.
THE
CHALLENGE
College Online was launching an entirely new brand in a competitive market, facing the dual challenge of establishing their unique value proposition and capturing the attention of prospective students. They had a genuine USP that set them apart, but they needed to drive brand awareness and differentiate themselves in a crowded space.
Initially, College Online approached us for help implementing HubSpot as their marketing and communications platform. We not only demonstrated how HubSpot could serve as a powerful tool for managing their marketing, sales, and service processes but also presented a holistic solution encompassing a new website and a marketing strategy designed to make a strong impression on their target audience.
OUR
Approach
We implemented HubSpot for College Online, using discovery sessions and the MoSCoW methodology. Prioritising essential functionalities for a smooth rollout, we created automated workflows and real-time dashboards, streamlined lead nurturing and performance tracking. This coupled with tailored training ensured the team could fully utilise the platform’s capabilities.
We also developed a user-friendly website on HubSpot using Growth-Driven Design (GDD). A launchpad site established an immediate online presence with intuitive navigation, strong CTAs, and mobile optimisation. SEO strategies, including targeted keywords, boosted visibility, while iterative improvements based on analytics optimised engagement and conversions.
Our marketing strategy combines SEO, social media, paid campaigns, and lead nurturing to build brand awareness and drive applications. Automated workflows delivered personalised content, keeping prospects engaged. By leveraging co-marketing partnerships and optimising campaigns through real-time data, College Online achieved high visibility and steady growth in applications.
WHAT COLLEGE ONLINE SAYS
"Invaluable Partner"
Here's what the Chief Marketing Officer at College Online, had to say about the work we have done:
"Axon Garside has been an invaluable partner in our journey at College Online, supporting us from day one with a comprehensive suite of marketing services.
Their expertise in CRM implementation, HubSpot optimisation, social media management, website development, and paid advertising has been instrumental in building our brand and generating quality leads. Their strategic approach and commitment to our growth have made them a crucial part of our success as a startup."
THE
RESULTS
In just one month, College Online saw impressive growth, achieving 2,500 site sessions from a standing start and over 15,000 Google search impressions. By implementing a strategic, data-driven approach, we helped build visibility and credibility for a brand with no prior market presence, creating immediate results in a competitive landscape.
Beyond the rapid gains in traffic and search visibility, College Online now benefits from a fully integrated CRM, data management platform, and standard operating procedures that provide ongoing insights and efficiency. This solid foundation enables College Online to track and engage leads with precision, scale marketing efforts, and make informed decisions based on real-time data.