The cost of purchasing and implementing a new marketing automation system can be daunting.
A lot of software is expensive and can come with hidden pricing that leaves you feeling stung. On top of this, most software is not implemented or used properly and companies see no difference in their marketing or sales efforts after purchasing software.
HubSpot is an excellent marketing automation system option —it is comprehensive, simple, and has a proven track record of success. However, the perceived cost of purchasing and implementing any new system can be worrying, especially when you are unsure which pricing package would work best for your business. That's why we've gone through everything you need to know right here.
Please note: This article was updated in January 2025 to reflect current HubSpot pricing and new features.
What Hubs included in HubSpot's Customer Platform?
HubSpot’s customer platform includes five core Hubs, each designed to support specific aspects of business growth while working together seamlessly:
- Marketing Hub: Focused on attracting and engaging leads, this Hub includes tools for email marketing, lead nurturing, social media management, content creation, SEO, and campaign analytics. It’s ideal for creating and tracking inbound marketing strategies.
- Sales Hub: Built to help sales teams close deals efficiently, this Hub provides CRM capabilities, sales automation, pipeline management, meeting scheduling, and e-signature tools. It also includes detailed reporting and insights into sales performance.
- Service Hub: Dedicated to enhancing customer satisfaction, it offers tools for ticketing, knowledge base creation, live chat, customer feedback surveys, and reporting. It empowers teams to deliver exceptional support and build lasting customer relationships.
- CMS Hub: A robust content management system for building, managing, and optimising websites. It features themes, drag-and-drop editors, SEO recommendations, adaptive testing, and dynamic content personalisation.
- Operations Hub: A solution for syncing, cleaning, and automating data across tools and teams. It supports workflows, custom automation, and detailed reporting, ensuring operational efficiency and accurate insights.
HubSpot pricing packages
HubSpot’s pricing works differently from other marketing systems.
A lot of systems work on a per-user basis, while in HubSpot you get an unlimited number of users meaning that everyone in your organisation can be trained in and use the software. It is a Software-as-a-Service (SaaS), meaning that payments are taken on a monthly basis and you pay for the number of contacts you load into the system.
HubSpot offers several different packages at various prices, including the initial purchase cost and any additional features you may wish to pay for. Depending on what you need for your business's needs, there is guaranteed to be a pricing package that works for you.
How does HubSpot price its packages?
In simple terms, HubSpot pricing works on a monthly basis, for four different packages: Free, Starter, Professional and Enterprise. The table below shows what marketing contacts you can expect in each package.
Package |
Price |
Number of Marketing Contacts |
|
HubSpot Free |
Free | Maximum 1,000,000 (no time limit) |
|
HubSpot Starter Customer Platform |
£41 per month per seat | 1,000 per month (includes up to 1M non-marketing contacts) |
|
HubSpot Professional Customer Platform |
£1,580 per month (plus one-time onboarding fee) | 2,000 per month (includes up to 1M non-marketing contacts) |
|
HubSpot Enterprise Customer Platform |
£4,722 per month (plus one-time onboarding fee) | 10,000 per month (includes up to 1M non-marketing contacts) |
This is just an overview of what your investment per month will get you, let's dive deeper into how HubSpot pricing works, and which package is the best fit for your business.
Which version of HubSpot is right for you?
As HubSpot Diamond partners, we specialise in helping companies purchase and implement Professional and Enterprise through us and into their businesses. We can also help you decide which HubSpot pricing package is best for you.
HubSpot Professional
Professional is where HubSpot really begins to shine and you can become fully equipped with all the tools you need to align and optimise your business’ marketing, sales and service teams.
First of all, marketing automation is introduced in Professional Marketing Automation. This excels far beyond MailChimp-style emails and allows you to build automated workflows based on how ready your leads are to do business with you.
For example, a user who has visited your website 7 times, viewed your pricing page 3 times on top of downloading an eBook or watched a video is a ‘warmer’ lead (closer to purchasing) than someone who has only downloaded an eBook. The former user is effectively ready for the next step of their buyer’s journey, such as being sent personalised emails as well as being contacted by your sales and pricing team. HubSpot can do this automatically for you.
With Professional, you also gain access to smart content which will allow you to customise and personalise content (such as on a landing page) with extras such as call-to-actions and forms.
Key Features Breakdown of Professional
In HubSpot Professional, you have free access to all the tools in HubSpot, plus some extra features included in this pricing breakdown.
FEATURE |
DESCRIPTION |
|
Marketing Automation |
Advanced workflows to automate marketing, sales, and service processes, enhancing efficiency and ensuring timely follow-ups. |
|
Custom Reporting |
Ability to create detailed, custom reports and dashboards for deeper insights into performance metrics and campaign effectiveness. |
|
Predictive Lead Scoring |
Utilises algorithms to automatically score leads based on their likelihood to convert, helping prioritise outreach efforts. |
|
Multiple Deal Pipelines |
Manage different sales processes or product lines with multiple deal pipelines, allowing for better organisation and tracking. |
|
Advanced Sequences |
Automate personalised email sequences with branching logic based on recipient behaviour, improving engagement and follow-up efficiency. |
|
Revenue Attribution |
Analyse and attribute revenue to specific marketing efforts, campaigns, or channels to understand ROI and optimise strategies. |
|
A/B Testing |
Conduct A/B tests on emails, landing pages, and other marketing assets to determine the most effective content and design variations. |
|
Social Media Tools |
Advanced social media management, including scheduling, monitoring, and analysing performance across multiple platforms. |
|
Custom Objects |
Define and manage custom CRM objects tailored to your business needs, allowing for more flexible data organisation. |
|
eSignature Functionality |
Send, track, and manage documents requiring electronic signatures directly within the platform, streamlining the approval process. |
Generally, companies will upgrade to Enterprise when clients start rising above the 10,000 marketing contact mark.
The jump to HubSpot Enterprise typically suggests that clients who are already familiar with marketing automation are ready to move on to the next step as they grow their business, which is exciting!
A great feature in this HubSpot pricing package is predictive lead scoring, which works by finding trends and patterns in the behaviour of your high-quality leads to predict the percentage of them that have a high chance of converting to customers.
HubSpot Enterprise
If HubSpot Professional was perfect for mid-sized SMEs, Enterprise is therefore essential for larger businesses.
Offering tools to manage complexity and scale, Enterprise enables seamless data organisation across users and teams.
Business units and user partitioning are another standout, allowing companies with multiple brands to manage distinct audiences and strategies while sharing insights across teams.
Advanced permissions ensure the right people access the right data, crucial for large teams. Enhanced automation further supports complex customer journeys, targeting actions by deal stage, region, or account size.
HubSpot Enterprise provides the structure needed to align teams, personalise experiences, and drive growth for scaling businesses.
Key Features Breakdown of Enterprise
In HubSpot Enterprise, you have access to all the tools in HubSpot Free and HubSpot Professional, plus the extra features included in this pricing breakdown below. The Sales Hub Enterprise was updated in 2020 to combine both powerful CRM and ease of use for the best user experience.
FEATURE |
DESCRIPTION |
|
Custom Objects |
Define and manage custom CRM objects tailored to your business needs for more flexible data organisation. |
|
Hierarchical Teams |
Organise users into hierarchical teams for better management and reporting. |
|
Adaptive Testing |
Automate A/B testing using AI to optimise content variations. |
|
Partitioning |
Segment your database, content, and assets for better organisation across multiple teams or brands. |
|
Custom Behavioural Events |
Track specific user interactions to inform segmentation, automation, and reporting. |
|
Multi-Touch Revenue Attribution |
Analyse and attribute revenue across multiple touchpoints. |
|
Custom Goals |
Set and track custom goals for your team members. |
|
Advanced Reporting |
Create up to 500 custom reports and dashboards. |
|
Additional Brand Domains |
Manage content across multiple brand domains in a single HubSpot account. |
|
Field-Level Permissions |
Control access to specific fields within CRM records for authorised users only. |
Payment terms
As standard with all of their pricing packages, HubSpot works on an annual commitment (they ask for the full amount of the annual contract upfront). However, as a partner, we can often arrange 6-monthly, quarterly and monthly payment plans to spread the cost to make payments more manageable for your business.
Also, as Diamond partners, we can offer additional value through added benefits and services, such as personalised training. Our partnership status means we can offer our clients great savings and continued support throughout your time working with us.
One thing that customers are usually unsure about is the onboarding price for more advanced packages. However, we can help with this.
Taking the Next Step with HubSpot with Axon Garside
HubSpot can be a great tool, however, any software is only as good as its implementation.
As a HubSpot Diamond Partner with years of industry experience working with some of the leading companies within the industrial, tech and professional services sectors, we know how to set you up for success.
We can teach you exactly how best to use and optimise the software for your business through a training programme directly tailored to your needs and can offer expert help and advice on the best HubSpot pricing package for you.
We realise that HubSpot is a big commitment, and because of this we don’t take its purchase (or cost) lightly - we know what's best for your business is most important.
However, it is because of this that if you do choose to buy, we don’t abandon you once we take payment and leave you to struggle - we’re here to help you every step of the way.
Take a look at our HubSpot Implementation services to see how we can help you get started with HubSpot.
.png?width=115&height=183&name=sade%201%20(1).png)